2007.01.23

Rebound for APA's Failure to Thrive?

(Warning to non-library, non-ALA Raccoon Readers:  Nothing but Association politics in this post.)

I came to this Midwinter meeting, eyeing my newest committee appointment with a dim and skeptical view. I was recruited to become a member of the ALA Allied Professional Association (APA) Promotion and Fundraising committee.  Although I’m already loaded with assignments on top of my Council appointment, I was an early supporter of APA, convinced that ALA needed a mechanism with which to advocate for library employees, since the ALA is a library association, not an association for librarians. 

The APA is the 501C(6) arm of ALA that was created in 2002 to provide certification for individuals and to advocate for librarians in pay and equity issues.  I was a witness to the difficult birth of the APA in 2002, and, despite my interest in seeing it grow and succeed, I eventually diagnosed it with failure to thrive. Failure to thrive is a clinical diagnosis given to children in the first few years of life who, for various reasons, do not demonstrate normal growth patterns. At birth, they seem to be healthy and even robust, but by mid-way through their first year, it becomes clear that something is wrong. There’s a laundry list of potential reasons, including emotional and physical neglect and poor nutrition. Often times, even when parents are doing all the right things, there is no identifiable reason. APA has had a bit of a bastard child status, born to ALA without unanimous support and enthusiasm. This August 15, 2002 article from Library Journal summarizes early sentiment, both positive and negative, about APA.

Reactions to the APA ranged from total acceptance to absolute rejection, although most attendees were confused about the process. Some from the PLA contingent were concerned that the new emphasis on salaries would dilute their efforts to get ALA on
board with certification. Meanwhile, some from the Social Responsibilities Round Table (SRRT) were split on the ALA/APA, supporting the idea of the salary initiative but opposing the idea of certification. There was also widespread doubt about why the APA had no membership component and how and to whom it would be accountable without one.

Since its creation, ALA Council has heard numerous treasurer’s reports revealing that APA was in the red. APA has been living on money borrowed from ALA. The initial fundraising campaign was a flop—contributions are not tax deductible and APA was invisible and enigmatic to most potential donors, despite various promotion efforts, including toolkits, workshops and the e-publication Library Worklife. They even tried rebranding with a “rename APA” contest. The moniker that won was The Organization for the Advancement of Library Employees—not what you'd call catchy or adhesive.    Despite the best efforts of its ridiculously overworked and undersupported director, Jenifer Grady, and of its core of committed supporters and committee members, the baby’s growth stalled out in short order.

As sometimes happens with real life failure-to-thrive babies, there’s been a spontaneous, if not full, remission, and the baby has had a bit of a growth spurt and is showing some spark.

I attended the first meeting of the Promotion and Fundraising committee with major reservations. My intention was to ask hard questions and to be honest about my observations; I half expected to bail after the first meeting. In my introduction, I expressed my skepticism about the viability of the organization, despite my long-time interest its success. One by one, the other committee members offered that they really didn’t know much about APA either and some wondered how they were invited to a committee that they had not expressed an interest in. It was a hard discussion for Grady to hear, but I think most everyone left the meeting with a better understanding of the APA and of the committee’s charge. Instead of cutting out, I found myself volunteering to serve as a liaison to another APA committee with an adjacent charge. I left the second meeting feeling more hopeful and wanting to help nurture this baby, as did others. Grady was notably energized by the end of the second meeting which, in turn, gave the rest of us a fresh charge.    

At the Midwinter meeting of the ALA-APA Council on January 22, I was fully expecting some drama and to hear from the APA Euthanists. But, the treasurer’s report was relatively positive, and this session lacked much of the contentious discussion seen at previous meetings. Even a resolution put forth by Councilor Michael McGrorty sailed through, much to the surprise of several of us who have talked to McGrorty the past couple weeks. His proposal called for APA to endorse a nonbinding resolution in support of setting a minimum salary of $40,000 for professional librarian positions. All who rose, spoke in support of the resolution, and it passed by an overwhelming majority. At the close of the meeting, ALA Treasurer Teri Switzer offered her praise for Grady, saying that Grady had taken on a job that seemed impossible, that none of us would have taken, for any price.  Those in attendance witnessed just how much that validation meant to Grady. Parents of failure to thrive babies, regardless of their efforts, are often indicted as bad custodians. In some cases, parents are to blame, but Grady has done her best to keep this baby alive, despite the limited resources available to her.

Forgive me for throwing out this tired, albeit amended, saw, but it helps to have a village to raise a child. You can do it without support, but going it alone increases the possibility of failure. This conference marked a gathering, a rallying, and I hope ALA  pays heed and find ways to support APA and Grady to the best of their ability.

Despite this, I’m still feeling cautious and have some criticisms to offer. I do believe that APA would be better off as a membership organization—I think that’s the only way to guarantee maximum growth. I’m not entirely sure why this is not seen as a viable option. There’s revenue from its newsletter, Library Worklife, and from the annual salary surveys, but that will level out at some point. There’s also revenue from the certification program, but I’m not convinced that certification, if ALA feels compelled to offer it, needs to be under the APA umbrella. To me, APA exists to advocate for library employees and to provide practical workplace advice and support—a role for which there will be a growing need.

Others have worked to feed and nurture this tyke, and McGrorty’s resolution just bought baby a new pair of shoes.  As long as ALA ponies up for some no-skid padding under the rug, baby might be ready to walk.

2006.01.17

"On the L2 Train"

I feel like I've been writing too much about library stuff lately and vowed to myself to throw in some more raccoonish stuff, but I like this discussion between Michael Stephens and John Blyberg enough to risk boring my non-library readers to death.  (Never fear...Friday finds me in a new city, San Antonio, for five days and although it'll be a library conference, I hope to wring as much fun and color and camraderie out of it as possible.)

Anyways, what I like about this L2 discussion is that both John and Michael handle the IT v. Librarian issue so much more fully and capably than I've done and offer really great suggestions for bridging the gap, if one exists, in your workplace.  I particularly like Michael's idea:

I think one of the most important things an administrator or planning librarian could do in the next few months is make sure to include how librarians, IT staff members, and even the public can get together to iron out what future services and goals the library should have. Maybe we need a good-ol' mash up of IT and librarians working closely on all projects instead of that “us-versus-them" thing we sometimes hear about.

John is also quick to point out that this is not an issue specific to libraries and says

there is no magic to IT, and the only barriers standing between any two departments are miscommunication and ego.

Where's the line for the mash-up? I'd like to butt in and get this party started.

2005.11.10

Incentive-based Learning: Does it Work?

Quinn Anya Carey has a guest post over at Teleread, blasting incentive-based learning programs, such as Pizza Hut's Book It! program, in which kids are doled out Pizza Hut coupons for reading x of books. She is writing in response to Ken Komoski's essay, No (Child) Consumer Left Behind. Komoski is the driving force behind an incentives-based technology tutoring program, eLearningSpace, in which students earn "time dollars" that serve to encourage them to use time more efficiently, and earn credit toward computers or other desireable items.  David Rothman (Mr. Teleread) responds to Carey's post about why he's "pro-bribe" and he and Carey have a decent back-and-forth in the comments in which Carey is able to tease Komoski's project away from Book It! type programs.

I've long been a critic of the sorts of programs mentioned by Carey, angered that my kids are marketed to in school by multi-national corporations.  I've even ranted about marketing to kids through summer reading programs using premiums, but heard compelling compelling arguments to make me (mostly) shut my mouth about the value of reading programs. Please, though, keep that damn yellow-shoed, french-fry smelling clown away from my kids!   

I had the pleasure of meeting with Ken Komoski this past weekend, and having him take me through eLearningSpace. While I feel a bit bristly about using the word "consumers" in referring to learners (it's the hippie in me), Komoski makes very compelling arguments.

This ‘full attention’ should include engaging tweens-teens as savvy consumers, capable of helping themselves to become more discriminating consumers of learning. By failing to engage them in a process that improves the amount and the quality of the intellectual capital they currently are developing, we will continue sending an extremely risk-laden message: “Whatever you’re doing with your media time is just fine by us.”

I'm looking forward to learning more about eLearningSpace, and talking further with Ken. I'm also trying to convince the Raccoons, Jr. to have a go at the math module on ELS, since we're a math-deficient family, but I think I'm going to have to resort to bribery. 

2005.09.20

Google Ads on Library Websites?

Someone posted this query to the publib list yeserday:

I'm researching various e-fundraising techniques for use by libraries, 
and am wondering if anyone out there is raising money by putting Google
search on their library websites.   Google offers a program called
"Adsense" which delivers advertising targeted to what a user is
searching for, then gives hosting sites a commission on any sales that
result.

I replied to him off list, and basically said it was a crummy idea. I shared what I know about LISNews's use of adsense:  Blake makes enough to cover maybe half his LISHost expenses.  We know that Blake mostly pays for it out of pocket, so no one minds the ads, and a VERY FEW click through (I think he said fewer than .15% (that's point one five, not fifteen).  I'm pretty sure that Blake gets way more hits per day than most library websites.  I think there's such small click-through because the ads become invisible.

My hunch, based on my feelings as a library patron and library worker, is that library website visitors would be put-off by being marketed to.  Or, rather, I would hope for that reaction. If you've read this blog long enough, you might remember that I can get pretty het-up about handing out coupons for chain restaurants as reading club premiums.  In an expansive mood, I can feel okay about cross promotion with locally owned businesses. But, I will never feel okay about using valuable library website space to promote a random array of for-profit endeavors, from research papers-for-purchase to online dating services.

My personal opinion aside, it just doesn't seem like a good trade off.  I also looked at this from a design standpoint. I do occassional freelance work in which I evaluate websites for content, layout and usability.  The library where I work has recently hired a webmaster who understands usability issues and values high quality design. Wouldn't an Adsense sidebar mess up a good design?  And, don't libraries want to use that space to market their services?  I also wonder how a library would claim their Adsense revenue....as profit? as donation?  Seems like it might be legally iffy.

Anyone out there doing this or some equivalent?  I've seen some recent posts elsewhere about "partnering" with metashopping sites, in which libraries get a small kickback if patrons shop online through the library website.  I'm just not a fan of these sorts of fundraisers, but would like to hear if anyone has had wild success and no patron complaints.


			

2005.09.16

So You Want to Run for Council: A Survey

Heidi Dolamore, a Canadian LIS student I had the pleasure of meeting at the blogger salon, dropped me a line to ask a bit more about running for ALA's Council.  I gave her the scoop and a great deal of encouragement.  This has all prompted her to imagine a Council with lots more student and NextGen representation, so she, in turn, has beaten the bushes, looking for other NextGens and NewLibs who might be interested in running for Council.  Take a minute to participate in her survey.  I say go for it!

2005.09.14

Why Run for ALA Council?

You have about two weeks to get yourself nominated to run for ALA Council for a 2007-2009 term.  Jenna Freedman, who just finished her first term gives some very compelling reasons why you should consider what many perceive to be a thankless, boring and pointless act of service.  I'm in agreement with her, and would be happy to talk to anyone who needs encouragement or more information.  I'll be submitting my petition for a second term at Midwinter in San Antonio.

2005.09.08

Blog/Information Community and Katrina

Here's an article from Information Today about how blogs and other forms of e-communication helped to transmit information and keep people connected before, during and after Hurricane Katrina.

With so many people stranded and out of touch in the aftermath of such a storm, local bloggers act not only to report on what is happening in the rest of the world but as an information resource for their community, sharing the latest developments and reports with those who may not have any other way to know what is happening outside of their neighborhood. These bloggers’ reports also help to keep their readership informed and to rally support as real people’s experiences are shared in an unmediated, raw, and powerful form.

2005.08.29

Flickrites Threaten to Walk Because of Yahoo!

Following the announcement that all Flickr users will eventually need to access the service via Yahoo! accounts, several hard-core Flickr users are threatening a virtual mass suicide in protest.  More from Wired.  And here's a link to the outraged group, Flick off.

2005.08.27

Librarian Busts a Move: Gaming at the Library

I'm so proud of the library where I work for its high profile gaming programs.  Young Adult librarian Kelly Czarnecki and IT manager Matt Gullett are featured in this interview on Gaming Target.

How have the teens who attended responded to the program?

Kelly: Wonderful-numbers keep increasing each time and especially new people-one’s that I haven’t seen at the library before. Competition is friendly though intense at times. We’ve gotten helpful feedback too such as ‘these DDR mats stink’ (we have the RedOctane ones now), or ‘more pizza’. (we’re thinking about that one).

For the record, I don't believe I've ever seen Matt bust a move.  I tried, but humiliated myself within the first 10 seconds.  Tip:  Birkenstocks are not appropriate footwear for DDR. 

2005.08.25

Library Offers RuneScape Game Day

This is a terrific, positive article from the Bartlesville Examiner Enterprise about a library serving its post-story hour youth  by hosting a game day during which teens could play RuneScape on the library's computers. For those who wonder why libraries should be offering this sort of activity, here's a very good one:

"We see all these kids come in every day and play games," says Cindy Yell, who works in Administration and Reference at the library and spearheaded the event with co-worker Carleen Huxley. "We love the games and like having [the kids] in the library, so why not make a special day that's going to make them feel a little more welcome?"

And another:

"Usually I'll play at home," says Kayla Nakayama, 14, "but I like coming here and playing at the library because there's a whole bunch more people here and I can meet new people."

Major kudos to the clueful librarians at the Bartlesville Public Library (OK)!  They even have a blog!

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